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商品編號： 9-705-508 出版日期： 2005/06/30 作者姓名： Siegel, Jordan;Chang, James Jinho 商品類別： Other 商品規格： 26p 再版日期： 2009/02/27 地域： 產業： 個案年度： 2005 - 2005
商品敘述：
When is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics'' long-held competitive advantage is under renewed attack. Students also can assess how Samsung should respond to large-scale Chinese entry into its industry.
涵蓋領域：
Competitive advantage;Cost control;Global strategy
相關資料：
Case Teaching Note, (5-706-406), 26p, by Jordan Siegel, James Jinho Chang;Spreadsheet Supplement, (XLS318), 0p, by Jordan Siegel, James Jinho Chang
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